We had THREE SaaS companies participating in this workshop as Case Studies to talk about the processes that they've gone through to improve their Pricing Pages! This was the most requested "feature" missing from the last workshop and we did what we do at Sixteen Ventures - we delivered on what people want! But we didn't just get one Case Study. No, we got THREE of them for you... Kashflow (Accounting) and Pusher (realtime client push - infrastructure) from UK, Rypple (HR / Employee Feedback) out of Canada.
What is so great is that these four companies represent very different geographic regions, different markets, different company stages, etc. This should make very clear that there is not a single "SaaS Market" to glean information from.
However, In my estimation, the most important thing these companies will bring as far as their Case Studies is not just what we found, or what they changed and the results, but to tell you what they have planned, how they took what we told them and applied it to their roadmap. Let me be clear, neither this workshop itself nor these case studies are about selling Sixteen Ventures - it is about how these companies look at their pricing page differently now, how they now look at value messaging, use of free, etc. in a different light than in the past. How they look at their overall marketing differently. Yes, i guess at some level it is a testimonial about Sixteen Ventures, but I want it to be more about the transformation - at whatever level - they made after working with us or since then, regarding marketing, pricing, or their pricing page.
The main message of the workshop is "What's In It For Them?" and it is all about the context of Value Pricing and how its applied to the pricing page. This workshop is far more than just the "design" of the pricing page - but a detailed look at what must go into the development of the pricing page as the most important marketing page for your SaaS company. Because we ended up having so many awesome companies step-up to help you on your journey to an improved Pricing Page, we decided to push the workshop out a week to give us time to collaborate and pull this together nicely... for YOU!
If you want real, actionable information to help you design, and redesign, and continue to evolve and redesign your pricing page I've put together a 5 Hour video series - the Pricing Page Success Formula - to help you get the most out of your Pricing Page.
For a limited time you can get the Pricing Page Success Formula video series - with content on Value Pricing, Pricing Page Design, and even Price Testing - for the Introductory price of ONLY $297.
Go get this amazing video series for only $297 right now. As soon as you get it, immediately watch the 35-minute Value Pricing Basics for SaaS & Web Apps video; it will truly change the way you look not only at pricing, but your entire marketing strategy, your customers, and your offering as a whole!