Just released! The Pricing Page Success Formula video series - over 5 HOURS of amazing content on Value Pricing for SaaS & Web Apps, Pricing Page Design, Market Segmentation, and even Price Testing. This new video series AND Quick Start Guide is available at the Introductory Price of ONLY $250 (a $500 Value!) for a limited time. Be sure to get your copy today!
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Our next SaaS Pricing Page Design Workshop will take place December 15, 2010 from 3-5PM Eastern. Our last workshop was great and we hope to reach even more SaaS or Web App vendors this time.
The last workshop yielded the most questions we've received outside of the Q&A at the end of the workshop. Some of these questions are outside the scope of pricing page design and fall under pricing or marketing strategy in general:
- When does it make sense to offer a non-subscription pricing option alongside a mostly SaaS site?
- Are there specific types of services or price points where it generally makes more sense to offer free trial w/o credit card vs. free trial w/credit card vs. freemium?
- How do we make our perception of value higher? (particularly when 'sort of' comparable services are being offered at substantially lower price points)
- Does the "pricing page" and "signup/payment" have to be separate pages?
- Would you recommend removing footers and navbar from pricing page? (ie. less distractions)
- I noticed you put some security seals (TrustE, Verisign) on a pricing page, not the payment page. Do you think these seals are always a good idea on the pricing page?
- I noticed that some sites place the most expensive plan on the left, and others place the cheapest plan on the left. What are some of the reasons why you might choose one option over the other?
I shot a ~20 minute video to answer those questions and sent it to the attendees. We'll be rolling the answers to these questions into the next workshop so if those are questions you've wanted answered too, you should join us for the next workshop on Wednesday December 15, 2010 from 3-5PM Eastern. Remember, the price is now $199.99!
Author: Lincoln Murphy (@lincolnmurphy on Twitter)