Last week was a whirlwind for me. I was in Alaska the week prior to the Pricing Page Tune-Up Workshop on 9/29 - my grandma passed away - so the trip was unexpected. These things rarely happen at convenient times, and this trip would put me back in Dallas the day of the Pricing Page Tune-Up Workshop! But, family first, so I did what I had to do.
I spent evenings at the Barnes & Noble cafe in Anchorage working with my producer & team back in Dallas, tweaking and perfecting the workshop presentation, while helping my family during the day. Tuesday evening 9/28 / Wednesday morning 9/29 I flew overnight from Anchorage to DFW and made my way to the studio outside of Deep Ellum for the Pricing Page Tune-Up Workshop. And if I do say so myself... what an amazing event!
I knew going into it that we had a full house registered - including some big name SaaS companies - but even some of the attendees who said they would not be there were able to attend. The questions that came in during and after the event were incredibly thoughtful. Along with the slides and video of the workshop, I've already sent the answers to those questions that weren't answered during the workshop to the attendees. I'll be posting the questions and answers in the coming days because they were very good... but I wanted the attendees to have the answers first. Just a little added benefit of joining the workshop live!
The Pricing Page "Tune-Up" Workshop was better than I could have imagined - but one of many things we learned is that the name was too limiting. Some people have told us that they didn't sign-up to attend specifically because they thought it was only for those that had a pricing page already who just needed tweaking or tuning-up; that perhaps they were too early for this. Unfortunately, that completely makes sense since this workshop was originally a riff off the service we used to offer. Our marketing message was obviously off because this workshop is for *anyone* that has - or will have - a pricing page for their SaaS or Web App.
The part that we got a lot of great feedback on was the first part of the workshop where we focused on Value Pricing as a whole. This is an area where most people we run into - clients or otherwise - simply don't understand. Because of that, we spend a lot of time on the context of Value Pricing - which is the foundation for the pricing strategy and pricing page of any SaaS or Web App! It is only with that context that the rest of the SaaS Pricing Page Design & Optimization can take place.
So let me be very clear... If you are an early-stage startup without a marketing website or pricing page, you should attend. If you've been in the market for a while and need help with your pricing page - you should attend. If you consider your company to be "SaaS" and have price transparency - you should attend. If you don't relate to SaaS but consider your company a Web App, you should attend. Get it?
If you want real, actionable information to help you design, and redesign, and continue to evolve and redesign your pricing page I've put together a 5 Hour video series - the Pricing Page Success Formula - to help you get the most out of your Pricing Page.
For a limited time you can get the Pricing Page Success Formula video series - with content on Value Pricing, Pricing Page Design, and even Price Testing - for the Introductory price of ONLY $297.
Go get this amazing video series for only $297 right now. As soon as you get it, immediately watch the 35-minute Value Pricing Basics for SaaS & Web Apps video; it will truly change the way you look not only at pricing, but your entire marketing strategy, your customers, and your offering as a whole!
