Just released! The Pricing Page Success Formula video series - over 5 HOURS of amazing content on Value Pricing for SaaS & Web Apps, Pricing Page Design, Market Segmentation, and even Price Testing. This new video series AND Quick Start Guide is available at the Introductory Price of ONLY $250 (a $500 Value!) for a limited time. Be sure to get your copy today!
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I want you to have an amazing 2011. I want you and all other SaaS & Web App vendors to stop leaving money on the table and to have the most effective Pricing Pages possible. To make that happen, I'm opening up the archives and giving you access to the videos from the November 2010 SaaS Pricing Page Workshop and Q&A for a very low price. Oh, and I'll throw in the 150 slides from the December workshop, too!
If you are a SaaS or Web App company with OR planning to have a pricing page then this is for you. Regardless of the stage of your company - this isn't just for startups - whether you've been in the market for 10 years or are in beta getting ready to launch – even if you don't have a pricing page yet, this is for you.
You don't have to be in the process of developing or designing your pricing page, either - If you have a pricing page that is currently live and are not seeing the results you think you should, this is a MUST for you! Check out what one attendee said about the November workshop:
"You nailed it this time - it was really really good. I liked that you dissected 37signals' pricing page and shared your views on how asking users about 'how disappointed they would be if our serviced ceased to exist' would lead to trust & credibility issues." - Sameer Bhatia, CEO of ProProfs
WHAT? Only $250? So, what do you get for $50?
- The full 2-Hour Workshop video recorded Live in November 2010
- The complete 20 Minute Q&A video recorded separately that covers questions that came in during and after the live workshop
- The workshop-ready 150 Slide PDF of the presentation deck built for the December 2010 Pricing Page Workshop
Videos are both available as embedded, streaming Flash AND a cross-device MP4 to download
But you might need to be reminded of what you could learn with some real life examples. Check these out:
Pricing Page Review by Sixteen Ventures: Wistia
Pricing Page Review by Sixteen Ventures: Salesforce.com
Pricing Page Review by Sixteen Ventures: Mockingbird
Okay, that's great... but what specifically will you learn in the 2-hour Workshop video?
- Most vendors don't have a Pricing problem but have a MARKETING problem
- The SHOCKING revelation of what a Pricing Page REALLY is
- Where the pricing page ACTUALLY sits in the sales funnel
- Value Pricing and why cost- & usage-based pricing is KILLING your revenue
- Value Messaging & maintaining Marketing Momentum on your Pricing Page
- How to use Pricing Tiers / Bundles / Versioning & when to AVOID it entirely!
- Market Segmentation & the FALLACY of the one-size-fits-all pricing page
- The absolute REQUIRED Trust Factors for B2B success with SaaS
- The Use of Free Trials, Freemium or Both & why you're doing it WRONG
- What you can & should test on a Pricing Page and what you absolutely SHOULD NOT test
- And a lot more!
What could possibly be covered in the 20 Minute Q&A video then?
- When does it make sense to offer a non-subscription pricing option alongside a mostly SaaS site?
- Are there specific types of services or price points where it generally makes more sense to offer free trial w/o credit card vs. free trial w/credit card vs. freemium?
- How do we make our perception of value higher? (particularly when 'sort of' comparable services are being offered at substantially lower price points)
- Does the "pricing page" and "signup/payment" have to be separate pages?
- Would you recommend removing footers and navbar from pricing page? (ie. less distractions)
- I noticed you put some security seals (TrustE, Verisign) on a pricing page, not the payment page. Do you think these seals are always a good idea on the pricing page?
- I noticed that some sites place the most expensive plan on the left, and others place the cheapest plan on the left. What are some of the reasons why you might choose one option over the other?
So what is left to be included in the updated slide deck for the December workshop?
- The slide deck grew to 150 slides between November and December - many slides were re-designed, some have been replaced with better content, etc.
- You will see the revelation about "Sales Funnels" and why they are killing your business
- Because each workshop is unique, you will see reviews of different SaaS Pricing pages from November
Just released! The Pricing Page Success Formula video series - over 5 HOURS of amazing content on Value Pricing for SaaS & Web Apps, Pricing Page Design, Market Segmentation, and even Price Testing. This new video series AND Quick Start Guide is available at the Introductory Price of ONLY $250 (a $500 Value!) for a limited time. Be sure to get your copy today!
Author: Lincoln Murphy (@lincolnmurphy on Twitter)