Just released! The Pricing Page Success Formula video series - over 5 HOURS of amazing content on Value Pricing for SaaS & Web Apps, Pricing Page Design, Market Segmentation, and even Price Testing. This new video series AND Quick Start Guide is available at the Introductory Price of ONLY $250 (a $500 Value!) for a limited time. Be sure to get your copy today!
-------------
The last SaaS Pricing Page workshop we hosted was absolutely amazing! We had attendees from SaaS and Web App startups, later-stage SaaS companies, and some Venture Capitalists firms participating. They joined us from all over the United States, Canada, United Kingdom, Netherlands, Spain, and Australia.
Sameer Bhatia, CEO of ProProfs sent me an email after our last SaaS Pricing Page Design & Optimization workshop that said:
"You nailed it this time - it was really really good. I liked that you dissected 37signals' pricing page and shared your views on how asking users about 'how disappointed they would be if our serviced ceased to exist' would lead to trust & credibility issues. "
I'd like to get Sameer to do a case study with us but he is traveling right now building his empire. Working with him and seeing the amazing - potentially life changing - results achieved from pricing and pricing page changes has been really inspiring. Yeah, your pricing page really is *that* important!
Here is a list of some of the things you'll learn:
- Most vendors don't have a Pricing problem but have a MARKETING problem
- The SHOCKING revelation of what a Pricing Page REALLY is
- Where the pricing page ACTUALLY sits in the sales funnel
- Value Pricing and why cost- & usage-based pricing is KILLING your revenue
- Value Messaging & maintaining Marketing Momentum on your Pricing Page
- How to use Pricing Tiers / Bundles / Versioning & when to AVOID it entirely!
- Market Segmentation & the FALLACY of the one-size-fits-all pricing page
- The absolute REQUIRED Trust Factors for B2B success with SaaS
- The Use of Free Trials, Freemium or Both & why you're doing it WRONG
- What you can & should test on a Pricing Page and what you absolutely SHOULD NOT test
Combine all of that (plus more) with case studies of Rypple, Kashflow, Pusher App & Panda Video - as well as the fact that we'll review your pricing page during the workshop if you want us to - and that should give you some idea of just how valuable this workshop really is. It is a jam-packed 2 hours, to be sure. I've said it before, but I really think you should purchase the archive of the SaaS Pricing Page Workshop for only $50!
Interestingly, just a couple of hours before our last workshop when we had only one opening left, I received an email from a potential attendee who said the following:
"I am interested in joining in on this session. However, I just need to be convinced that there is real value for the money. I have attended two other sessions from other companies and did not get any value from them."
Yikes! The fact is, we currently work with a number of clients that have attended workshops from "the other guys" so this was not a surprise, though it still caught me off guard. It is disappointing to know that there are some people out there not adding much value but taking people's money anyway. It is pretty clear that those other guys use their workshops only as a pre-qualified lead generation method for their more expensive services. Because of that they don't want to tell you too much, right?
Our philosophy is - and always has been - that we actually want to help people. If you never engage with us outside of the workshop - if the workshop gives you enough to go out on your own and make it happen - then we did our job! Well, apparently I said the right things because she ended up attending the workshop and sent the following from her mobile device after I asked what she thought:
"The session definitely provided perspective. Now I have a clear view. Look forward to reading your updated Freemium whitepaper and attending further webinars. Enjoy the rest of your weekend."
Awesome! By the way, she's the one who sent in the question asking about Scalable vs. Non-Scalalble Revenue Streams in SaaS, too. Doesn't sound like someone who got burned again, does it?
Also, from one of the companies that wanted their pricing page reviewed live during the workshop, I was sent this EPIC confession, which I'll keep anonymous to protect the guilty:
"Now looking back at our history, I think we spent too little time on our pricing page (as you can tell) and our pricing structure (we copied our competitors)."
WOW! The first step to recovery is admitting you have a problem. Hopefully this makes things a bit clearer; when I tell people not to copy other companies' pricing pages it is not something I'm making up just to get attention... people actually copy the pricing and pricing pages of other companies!
Andy Wright, founder of Conductr.us out of UK, didn't attend the workshop live but instead accessed the archive. Before he even finished he sent me this email:
"It's absolutely gripping stuff! I haven't got to the end yet but I can already see several places where the site could be improved. I think we are falling short in communicating the value of our product, I'm going to have to have a think about this and get that pricing page up to scratch."
And finally, when I shut the last workshop down and went over to check my email, I already had a message from Iago Sandez, Direccion Estrategica of Ofipro Soluciones in Spain. Iago sent a very enthusiastic email written in English, which is not his first language, and the sentiment was certainly not lost in translation:
"Very interesting speech. You got to keep me 'eyes wide open' until the end despite here in Spain is currently 4:30 AM. SaaS in the Spanish market is still taking off for many sectors so it will be very exciting to live all this revolution."
How awesome is that? There are very few things I'll stay up until 4:30AM for, so I definitely felt great seeing that email. Now you can watch on-demand!
You can purchase the 2 hour video of the November SaaS Pricing Page workshop - PLUS the 20 minute Q&A video I shot afterward - AND I'll throw in the huge 150 slide PDF of the presentation that was updated for the December workshop - for ONLY $50. Yes, ONLY $50? This should be a no-brainer, right? Go get it right now!
Learn more about what all is included here.
The only caveat to take advantage of this offer is that you have to be able to read PDFs and watch mp4 videos on whatever device you intend to consume this content. If you meet that criteria, then this is for you. ONLY $50 and you get nearly 2.5 hours of SaaS Pricing Page Workshop goodness. What are you waiting for, go buy it now.