SaaS Freemium expert Lincoln Murphy in Fast Company

fast-company-cover-issue-147

Fast Company did a story about Freemium and Web Apps and interviewed me for some perspective. The context of the interview was the potential downside of Freemium - which I'm somewhat known for - and in particular how it relates to Freemium poster-child Evernote. 

You can read the "Remember the Money: Evernote CEO Phil Libin's 3 Steps to 'Freemium' Success" article on the Fast Company site or you can find it on page 42 of the tree-killer version.

Thanks to Fast Company for the opportunity to help ensure the "other side" of Freemium in SaaS - the cautionary side - is presented in mainstream articles.

Be sure to sign-up for our mailing list so you'll be the first to know when our next workshop is and to be the first to get the next version of our "The Reality of Freemium in SaaS" paper, updated for 2011. We'll be releasing it in November.

Author: Lincoln Murphy (@lincolnmurphy on Twitter)

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