OpSource Cloud has invited Sixteen Ventures to participate in their "Channels" series of webinars. This is a great opportunity to continue the message originally published by Sixteen Ventures in the "The Reality of Freemium in SaaS" paper, then extracted from the paper and published on Sandhill.com and partially explored at SaaS University in Dallas. Thankfully, OpSource has given us a forum to help educate the industry on this completely misunderstood topic.
The great thing about OpSource is that when we are invited to do a webinar for them, we are asked to speak freely about the given topic; this is not a commercial for OpSource. I believe one of their representatives will take some time at the end to introduce their channel strategy for their Cloud offering, but I will be speaking to the industry on a very important, and completely vendor-agnostic, topic. I hope you will join us. Here is the info:
Making Channels Work to Grow Your SaaS / Cloud Business
Wed., February 10, 9:00am PST / Noon EST
The notion of channels in the distribution of SaaS & Cloud is a topic with very little consensus in the industry. Many people seem to think: "if it's on the Web then the Web is the channel." This view can significantly stagnate growth. There are industries and market segments where the people making the purchasing decisions do not spend their time searching the Web for the best solution. In these cases they turn to trusted advisors for recommendations.
While traditional channels like VARs and SIs might be having trouble with SaaS, new and exciting channels have opened up and savvy vendors are taking advantage of these opportunities. Thriving SaaS vendors have realized that there can be a significant benefit to leveraging intermediaries. In this webinar, Lincoln Murphy of Sixteen Ventures, will show SaaS and Cloud vendors how to:
Preview of the Agenda (subject to change, of course):
Author: Lincoln Murphy (You should follow me on Twitter)