I was pleased to be interviewed by Inc. Magazine a couple of months ago for an article titled "How to Make Freemium Work For You." That article was just published and I wanted to make sure you read it. It is a great overview of how to be successful - or fail - with Freemium. In addition to Sixteen Ventures, the article includes an interview with Box.net co-founder Aaron Levie. It is definitely a good read so make sure you check it out.
Be sure to sign-up for our mailing list so you'll be the first to get the updates to the "The Reality of Freemium in SaaS" paper. A total of 6 independent updates will be sent to the mailing list and they are:
- Freemium is not just for Startups with Nothing to Lose (already released)
- Classical Freemium doesn't exist at scale
- Freemium is a Pervasive, Fully-Integrated Marketing Strategy
- The Five Freemium Models <-- yes, there are different types of Freemium
- The increasing use of both Free Trials & Freemium by the same companies
- Overview of Requirements for Success in B2B SaaS Freemium
If you're doing Freemium, you probably have a pricing page. Is it the best Pricing Page possible? To help you out I've put together a 5 Hour video series - the Pricing Page Success Formula - to help you get the most out of your Pricing Page. For a limited time you can get the Pricing Page Success Formula video series - with content on Value Pricing, Pricing Page Design, and even Price Testing - for the Introductory price of ONLY $250 (a $500 Value!).
Go get this amazing video series for only $250 right now. As soon as you get it, immediately watch the 35-minute Value Pricing Basics for SaaS & Web Apps video; it will truly change the way you look not only at pricing, but your entire marketing strategy, your customers, and your offering as a whole!