SaaS companies without sales people rely 100% on their Pricing Page to convert buyers... that's why you should care.
If you think a pricing page is just to display your prices for a buyer that is already sold, think again! A great pricing page is the last part of the sales process – often referred to as a funnel – but by no means are the visitors to the pricing page already buyers. Assuming the visitor will buy when they get to your pricing page could be a very costly assumption!
The Pricing Page for a SaaS or Web App company that uses an automated sales process, where marketing and e-commcerce are tied with automated provisioning of the application, live and die by their marketing websites. For these companies, the most important page on that marketing website is the pricing page.
Understanding that the pricing page should maintain, or even better, build on the momentum generated by the rest of the marketing site, being the culmination of all of that effort where the buying decision is ultimately made (with sign-up or payment the next and last step), why would a company let this opportunity slip through their fingers?
For any SaaS, Web App, or Cloud company with - or planning to have - a pricing page - most likely with different pricing tiers, bundles, etc. - you need to consider all aspects of the pricing page, not just the price itself. Especially not just the feature list. As we see over and over, most companies have a marketing problem, not a pricing problem.
Regardless of your company's stage - this isn't just for just startups - whether you've been in the market for 10 years or are in beta getting ready to launch – even if you don't have a pricing page yet - you need to think strategically about your Pricing Page - and tactically about how to execute on that strategy. Whatever you do, don't just copy the pricing page of another company; that could be a very costly mistake.
This is a topic is covered at length in the 5 Hour video series - the Pricing Page Success Formula - I put together to help you get the most out of your Pricing Page. For a limited time you can get the Pricing Page Success Formula video series - with content on Value Pricing, Pricing Page Design, and even Price Testing - for the Introductory price of ONLY $297.
Go get this amazing video series for only $297 right now. As soon as you get it, immediately watch the 35-minute Value Pricing Basics for SaaS & Web Apps video; it will truly change the way you look not only at pricing, but your entire marketing strategy, your customers, and your offering as a whole!