For SaaS vendors with self-service sign-up, the pricing page is not at the end of the sales funnel... but the beginning.
You know that entrepreneur building a Web App who needs to get the pricing page right so they can CRUSH IT in a scalable way without having to work too hard and hustle for each sale? This person is motivated to make enough money to send their kid to college, pay off their debt, or quit their job and live the life they want. You know her, right?
What about that person working for a big SaaS company who's been tasked with "increasing customer acquisition?" We know that person can't hire an outside consultant on their own - and wouldn't want to - but they NEED to look like a rock star inside their company so they can move up, get a better salary, get more stock, and provide a better life for their family. We both know that guy, right?
Those are the people that I created this updated video series - the Pricing Page Success Formula™ - for.
This video series contains over 5 HOURS of amazing content, including:
- Value Pricing Basics for SaaS & Web Apps
- Pricing Page Fundamentals - What is a Pricing Page?
- Pricing Page Design Elements
- Market Segmentation
- Bundles, Versions, & Pricing Metrics
- Effective & Ethical Price Testing
Interestingly, for the Pricing Page Fundamentals video I had to define what a Pricing Page is. Here's the definition I came up with:
Pricing Page - The Visual Manifestation of the Transparent Pricing Strategy of a SaaS or Web App and is the first marketing page at the beginning of the self-service sales or sign-up process.
Boom! Nailed it. But, note in this definition that the pricing page is at the beginning of the self-service sales or sign-up process. The BEGINNING! Not the end of the "sales funnel" as most people think of it. That should give you something to ponder for a while! Think about your Pricing Page strategy and where you "placed" your pricing page.
Go get this amazing video series for the Introductory Price of ONLY $297 right now.
Thanks!
- Lincoln (@lincolnmurphy on Twitter)