Sixteen Ventures is a trusted authority on Software-as-a-Service (SaaS), but we are not focused only on SaaS, but on any Modern or Next Generation Web, Cloud, or Mobile business that have some or all of the following components:
- Real Time
- Network-Centric
- Multi-Tenant
- Recurring Revenue
- Self-Service
- Complex Distribution (App Stores, Resellers, etc.)
Go-To-Market Strategy
The Go-to-Market Strategy includes the Distribution Channels and other methods, that a Software Venture will use to connect with its target market. Additionally, a complete Go-to-Market Strategy will detail the Product Positioning and Unique Value Proposition, the Pricing Strategy, Initial Marketing Budget, and Milestones.
This is rarely a stand-alone process, and includes inputs from many different strategic planning and research tasks. The Go-to-Market Strategy is critical to determine the Marketing processes leveraged by the Software Ventures upon product launch, but should immediately feed into the Overall Marketing Plan and should only be used until a certain milestone, variable from company to company, is reached.
SaaS Business Architecture
Software-as-a-Service (SaaS) is so much more than just a software product delivered over the web. We help our clients ensure that they are delivering value and benefits to their clients while maximizing revenue in every possible way.
SaaS vendors take on the burden of infrastructure costs and management, as well as governance, compliance, security, business continuity, etc. for their clients. The opportunity costs of that impressive burden is high. It is therefore critical that the SaaS vendor leverage every possible avenue for generating revenue that the unique SaaS Business Architecture makes possible.
By examining the market and the value-proposition of the product, we help determine where the SaaS product is lacking in its commercialization efforts and help determine where to monetize within the application, beyond the application, through channels, etc.
In a process we call Architecting for Revenue, we apply our proprietary SaaS Revenue Matrix to the technical architecture of the product to ensure all 7 Revenue Streams available to a SaaS vendor are fully exploited. It is critical to know this early in the product development life-cycle since the product must be built to support these commercialization methods.
The SaaS Business Architecture is a network-centric commingling of Marketing, Intellectual Property, Technology, and Business Model
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