While SaaS stocks got hammered because of the perceived threat of AI, we were spinning up AI agents at ListKit that made our team 5x more productive.
Not in theory. Not in a pitch deck. In production, doing real work, every day.
AI as a Force Multiplier, Not a Replacement
The narrative right now is that AI is coming for SaaS. That customers will just build their own tools. That entire categories will be wiped out.
And some of that is true. If all you do is store data and display it in a dashboard, yeah, you should be worried.
But if you actually do work for your customers? AI is the biggest unlock you've ever had.
At ListKit, we built Agentic workflows that literally do work our customers can't and don't want to do themselves. Things like campaign optimization, script analysis, and deliverability management that used to require a human expert spending hours per account. Now AI handles the heavy lifting, and our team focuses on the strategic layer.
That didn't replace revenue. It opened up an entirely new revenue stream.
The Infrastructure Pivot That Changed Everything
We also pivoted our underlying infrastructure to optimize for AI. Not as a feature checkbox, but as a fundamental architectural decision. That unlocked customer-facing product enhancements we couldn't have shipped before - things that would have taken months of engineering time that we simply didn't have.
The result? Our customers are getting better results. They're staying longer. They're buying more. ARR and LTV are growing.
The Real Question
AI is an opportunity, not a threat. But in ways you might not have considered yet.
Most SaaS companies are asking "how do we defend against AI?" when they should be asking "how do we use AI to become irreplaceable?"
The companies that treat AI as a feature to bolt on will get disrupted. The companies that rebuild their value delivery around AI will be the ones doing the disrupting.
Which side of that are you on?
