If you lead a Customer Success team, the start of a new quarter is not the time to coast. It is the time to recalibrate.
Your executive team is shifting priorities. Your board is asking different questions. The metrics that mattered six months ago may not be the metrics that matter now.
Here are three things you should do this week.
1. Sync with Your Executives and Your Team
Your executive team has likely shifted their measure of success from Growth to Efficiency. As Head of CS, you need to make that shift, too.
This means ensuring that how you measure the success of your CSMs and other contributors aligns with, and rolls up to, the metrics your leadership team has shifted to.
Then sync with your team immediately. They need to understand how their success will be measured. If your CSMs are optimizing for metrics that no longer matter to the business, everyone loses. You. Them. Your customers.
Do not let your team operate in the dark. Clarity is a leadership obligation.
2. Capacity Planning
Regardless of your customer segmentation model - whether it is a legacy ARR-based approach or a more modern AX-based model - there are a number of person-hours required to ensure each customer is successful. Those hours vary across lifecycle stages.
Get clear on this. Map the actual capacity required against the capacity you have available.
Make sure you have the appropriate number of resources to deliver success for your current and projected customer base. If you do not, you need to know that now, not three months from now when churn starts spiking and your team is burned out.
3. Audit Your Segmentation Model
When was the last time you questioned whether your segmentation model actually reflects reality? Most CS teams segment by ARR or company size. That tells you almost nothing about the effort required to make a customer successful.
A $50K ARR customer with a simple use case might need less attention than a $10K customer with a complex deployment. If your segmentation does not account for this, your CSMs are spending time in the wrong places.
Look at your segments. Ask whether they are driving the right behaviors and the right resource allocation. If not, fix them before the quarter gets away from you.
Three actions. None of them are glamorous. All of them are the difference between leading your team and just managing a spreadsheet.
