I help companies maximize Customer Lifetime Value (LTV) and turn expansion into a predictable, scalable revenue engine.
For over a decade, I’ve worked with hundreds of SaaS and recurring revenue businesses - from early-stage startups to later-stage scale-ups and global enterprises - helping them grow beyond net-new acquisition. Most companies treat expansion as an afterthought. I show them how to design it into the business from day one.
If your company relies only on new logo acquisition to hit revenue targets, you’re leaving money on the table. Expansion should be an 80%+ close rate, yet for most companies, it’s treated as a random event instead of a designed motion. Retention alone isn’t success - customers must grow, or they eventually leave. My work focuses on shifting companies from a reactive approach to expansion to one that is repeatable, forecastable, and scalable.
If you’re a CRO, VP of Sales, RevOps leader, or CEO looking to scale revenue without relying solely on net-new sales, I can help you build the strategy, playbook, and execution framework to make it happen.
I wrote The Book on Customer Success
In 2016, I co-authored Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue - the first book on Customer Success. It has since been published in multiple languages, including Portuguese and Japanese.
Contact me: lincoln@sixteenventures.com